This project explores a rebrand concept for Kettle Brand that introduces a new line of sweet, fruit-forward flavor combinations to complement the brand’s existing savory offerings. The concept features custom illustrations for each flavor, centered around playful monkey characters inspired by the fruit ingredients. Beginning with a banana-themed character, the illustrated system expanded across the product line to create visual consistency and brand recognition. The refresh was designed to appeal to a younger audience while maintaining Kettle Brand’s bold and recognizable presence.